Objective
Rather than just a line in a company report, Digital X (plc) wanted to shout about their carbon offsetting efforts, to build trust in their brand.
Case study
“It’s important to me that Digital X walks the talk on sustainability. We relied on Meta Carbon to turn our climate action into a tangible reality by creating and selling carbon-backed NFTs.”
Lisa Wade
CEO, Digital X PLC
Activation
Digital X utilized Meta Carbon’s creative team to produce a koala digital collectible that contained $10 of retired carbon and a $10 donation to a koala non-profit. The NFT acted as a digital receipt for immutable proof of retirement on the blockchain.
Result
As a blockchain technology company, NFTs were a perfect way to highlight Digital X sustainability values. The collectibles were given away to staff, key stakeholders, and used as creative giveaways at several conferences globally.
Koala digital collectible NFT
A carbon-backed collectible that doubled as proof of retirement on chain and a donation to a koala conservation non-profit.