Media
Insights from the Meta Carbon team
Articles, guides, and thinking on carbon markets, Web3, and the tools businesses need to back up their climate story.
From our blog
LA Fires Fueling Change: The Case for a National Carbon Tax
A carbon tax: a non-negotiable path forward. To mitigate the increasing frequency and severity of natural disasters, it's clear that incremental solutions like driving EVs and corporate recycling programs, while helpful, ...
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2024 Carbon Markets After COP28
Voluntary carbon markets emerged as a bridge solution during a period where government policy on climate change lagged. They were initially viewed as a temporary fix, expected to diminish in ...
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Should I offset my flights?
I often get asked if we should offset our air flights. As I've been working closely on the tech behind StandForTrees.org, I want to share some insights on ...
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Holding Governments Accountable at COP28
COP28: A call to action for climate and forests. The United Nations' 28th Convention of the Parties (COP28) is fast approaching, marking a pivotal moment for global climate action. As ...
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7 Tips to improve your Sustainability Communications
In the face of the escalating climate crisis, businesses and organizations worldwide are stepping up their sustainability efforts. However, it's not just about what you do; it's also about how ...
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New Web3 paradigm shifts marketing from cost center to income-generating investment
In Web3, brands can view marketing opportunities like sponsoring, engaging with a community, or even running CPM-based ad campaigns as investments with an ROI in cash instead of a ...
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Navigating The Future of Carbon Markets
The critical role of carbon markets in our climate future. As we stand at a pivotal moment in our fight against climate change, the importance of carbon markets has never been ...
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Simple guide to Scope 1, 2, and 3 Emissions
A visual guide to corporate emissions across Scope 1, 2 and 3 — what counts, how to measure it, and where to start reducing.
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What are the best practices for communicating your sustainability goals and achievements to your customers?
Sustainable brand strategy is not just about reducing your environmental impact or supporting social causes. It's also about communicating your values, goals ...
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Top examples of communicating a brand's sustainability
In the music industry we see Coldplay communicating clearly what his commitment to climate action is on their sustainability page.
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Reduce the energy and water required to make paper
Making paper is both energy and water intensive. In 2021, the industry's global carbon footprint was estimated to be 190 million tonnes — a figure that is ...
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Reusable silicone food bags
I feel guilty every time I use a zip loc bag. I re-use them by washing and drying, but my kids don't like to take reused bags in their lunches. So, I have ...
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How to engage your brand's audience on the topic of climate change
Climate change and sustainability are two of the most pressing issues facing our world today, and it's important for companies to take a proactive role in ...
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SDG Goals & Carbon
The United Nations' Sustainable Development Goals (SDGs) are a set of 17 global goals aimed at ending poverty, protecting the planet, and ensuring prosperity ...
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The coolest ways we're integrating carbon offsetting with AtomicHub
Seeing people use the new Meta Carbon API creatively has been delightful. When we designed it, I had hoped that selling carbon in increments of 2.5 cents ...
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Meta Carbon receives investment from Animoca Brands
Meta Carbon, a technology company that helps brands engage their audience on the topic of climate change, announced today that it has raised funding from ...
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Carbon Creatures integrates Chainlink VRF to fairly distribute rewards to carbon-negative NFT holders
Meta Carbon, the US-based carbon-negative NFT creator, has integrated Chainlink VRF to fairly distribute rewards to Carbon Creatures NFT holders.
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Alphabet soup of Web3 — forces for good?
What will 2022 bring? After spending nearly 20 years working on the fringe of the advertising industry, a look at the Web3 acronyms and where they can do good.
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Launching Carbon Creatures
Our first product is Carbon Creatures, NFTs designed to remove carbon from the atmosphere. A note to friends, family, and advisors on why we are launching ...
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12 Cool Trees Around the World You Need to See
Here's What Climate Change Means for Businesses Everywhere — and How to Prepare
From Release to Rebirth: The Story of Gibbons Thriving in Angkor Forest
Methuselah: the world's oldest living tree & other ancient giants
What is Sustainable Travel? Your Essential Guide & 5 Eco Tips to Start Exploring Responsibly
8 Amazon rainforest endangered species that need saving in 2024